Nowadays, outdoor advertising has become the most effective method to reach out to public. Modern technology and creative thinking could help advertiser delivery message to their audience much better than before. The OOH industry is introducing new digital technologies and convergence, new lighting and materials, more innovative business practices, and a new audience ratings system. OOH is highly adaptable, offering virtually unlimited potential. It can be: Billboard, Lightbox, Sign board, Taxi, Reu Mork, Bus, Banner...